I'll start with my favorite new line: Deva Curl. I've wanted to bring this curl specific line in for some time, and finally felt that the need outweighed the costs! This line is based on the "No-Poo" idea of surfactant free cleansing. The No-Poo (lather free cleanser), and the Low-Poo (a little more "cleansing") keep the natural oils for less frizz, while the styling products all work to hydrate (the leading frizz factor), add shine, and encourage the best possible curl for your specific curl type! The Deva Curl line is formulated specifically for those textured hair clients that want to work with you natural curl. If you want to calm your natural curl, read on.
Next on the list is Simply Smooth Magic Potion smoothing treatment and support products. Simply Smooth offers a keratin smoothing "mini-service" that helps smooth, de-frizz, and speed drying time for up to three shampoos (notice I said shampoos, not days). For a $10 add on fee we add the Simply Smooth Magic Potion along with the recommended styling gel, mouse, or cream, and simply style your hair as normal! It will last through 3 shampoos, and according to the manufacturer, the support products can help it last for a week or more! Of course not every hair problem is due to frizz or curl.
The next product line has been with us for many years, and doesn't deal with textured hair, but the opposite. If you have fine or limp hair, or simply want more thickness or body, you need to try the Epic Volume/Superstar products in the Bedhead line by TIGI. This wonderfully rich and amazing smelling shampoo helps bulk up your hair, the Epic Conditioner is designed to not only be weightless, but also add fullness, and the Superstar support products add thickness and volume while feeling like they aren't even there! If you usually complain that products look greasy or heavy after a few hours, this line is for you, I promise. Really.