Then one day she walked in for a color consultation, with a head of faded copper red hair! She was looking for a change, she said, so one day she walked into a drug store, bought a box color and was very quickly a redhead, which she loved. Unfortunately, she was having trouble getting the color to hold for long enough. Luckily, she had started with a semi-permanent color, and since reds are often called a "fugitive color" because it doesn't stick around for long, knowing good red formulation is critical. Luckily I know that the red dye molecules (from what I've been taught) have very few connection points, and so when the pigment molecule oxidizes, the attached molecules are very small, and leach out of the hair quicker than other colors. This is one reason I steer clients toward coppers often, the red molecule combined with the yellow molecule (gold) is a larger finished dye, so sticks in the hair longer. As pretty as this hair color is on El, it really won't have the punch it has in a few weeks, Davis water doesn't help, luckily the other thing I know is that if we stick with a demi-permanent color, her color will "fade on tone". Meaning that it will never turn a weird pink color, or brown out too much, assuming she keeps to her maintenance schedule.
Anyway, not only did she want the red, but she wanted black ends. I talked her out of the black ends, at least for now. Black is almost imposible to come back from, and even though it would just be her ends, it was enough length that she might regret the decision of black for many years. So we settled for a beautiful dark plum. It's not quite black, thought it looks much darker in person than the pictures above for some reason, she actually commented that she loved the way it blended into her black blouse. We also agreed an ombre color effect and a new layered cut was the order of the day. I wish she had been headed to the Emmys, she was runway ready!